|

WSN Expands Partnership Programs with American Express
Greatly Increases Reach for its Marketing Programs
San Francisco, CA, March 24, 2003 - WSN, a San Francisco based technology company focused on the wine industry, announced today a number of new marketing partnership programs with American Express. The partnership programs have been developed exclusively through WSN's 800wine.com brand.
"Since beginning our relationship with American Express in 2000, we've been very pleased with all aspects of it," said Jim McClellan, Executive Vice President. "The relationship enables us to offer exceptional value to millions of American Express customers, and provides an ideal exposure vehicle for many of the wineries we work with." McClellan added that the American Express card members constituted a premium customer base for wineries. "These are exactly the kinds of customers wineries want to be in front of, which is why we have worked so hard to make these programs available to them." Over the next several months, 800wine will add products from several wineries to its site in an effort to further increase the value it offers to American Express customer base.
The partnership programs in which 800wine.com participates now include the American Express Membership Rewardsâ Program, Free Shipping & Handling Program (exclusively for Gold, Platinum, and Centurionâ card members), Offer Zone, and the Bonus Points program. Together, these programs represent a customer base of several million premium consumers in the United States.
<<Back
|