Secret Cellars Announces National Expansion of its Wine Clubs Through WorldShipNet

Aptos, CA - June 7, 2002 - SecretCellars.com, a premium wine club website, is expanding delivery to several new states, further building upon its current customer base of 1.3 million wine aficionados. By joining WorldShipNet, Secret Cellars will effectively double its market penetration in the US.

Through a nationwide network of wholesalers and retailers, WorldShipNet will enable Secret Cellars to reach millions of potential customers in states to which they cannot ship wine directly. "WorldShipNet is a natural choice for us," said Thane Prichard, Vice President of Secret Cellars. "Their direct-to-consumer channel is fully compliant with the highly regulated three-tier system, and their focus is on providing fulfillment in states we can't reach on our own. They're an ideal way for us to build our business."

With the addition of the new WorldShipNet states, Secret Cellars can now offer delivery of its small-production wines directly to customers in over thirty states. All new markets are scheduled for launch this summer.

Secretcellars.com is one of the web's premier wine sites. Since its inception in 1995, Secretcellars.com has been one of the leading wine information-based resources on the web, featuring over 100 premium domestic and international wineries in its portfolio of products. Each month, Secret Cellars provides hundreds of reviews on wines, streaming media, winery profiles, industry news, industry commentary, discussion topics and more.

WorldShipNet is an alliance of leading wine industry companies in key segments of the three-tier system, enabling wine producers to market their products efficiently, profitably, and legally in complex, regulated environments.

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